"Strategy is a handful of decisions that drive or shape most of a company's subsequent actions, are not easily changed once made, and have the greatest impact on whether a company meets its strategic objectives...This handful of decisions consists of selecting the company's strategic posture, identifying the source or sources of competitive advantage, developing the business concept, and constructing tailored value-delivery systems."
Kevin P. Coyne and Somu Subramaniam, "Bringing Discipline to Strategy," The McKinsey Quarterly, No. 2000 3 Strategy (originally)
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