Case 2: Recommendation #2

This is a plausible option. Would it work? Only if the people in the company combed their rolodexes for contacts in those new areas, researched the new areas, and developed a plan to reach organizations that own stadiums and auditoria and give them a better deal than their existing suppliers. It would take a lot of work, but under the right leadership and "never say die" culture, it would be a way out of the present predicament. One advantage is that they would be selling many of the same products and services as before (with the exception perhaps of projection equipment and screens) and using the same suppliers.

Of course, no particular option is necessarily the best option, i.e., there is no "right answer" to this case (in the event you were expecting one). When companies choose to change their strategy, they do so only by being persuaded at the time that it makes the most sense. It's an imperfect process at best, witness the many corporate decisions made today that turn out badly...

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